Bewitching Beauty unites the duality of light and dark. A collection of both etheral romance and macabre surrealism. Otherworldly dark dreams emerge, embracing your shadow side, and letting your imagination run wild. A line of transparent glass aesthetics contrasted by decayed yet immortalized florals. Reality is blurred in this ultra-feminine story, behind a glossy veil where historical and modern are weaved together.

I researched Love Shack Fancy in-depth. Having analyzed their previous best-sellers via WGSN Instock as a base, I then interpreted the forecasted trends for Spring/Summer 2021 and adapted it to the Love Shack Fancy "Grand-Millennial" customer. Using CAD software like Adobe Illustrator and Photoshop, I developed a cohesive, on-brand collection of over 16 products. In addition to designing this collection, I also included delivery line sheets and sales projections.

©2020 Iris Grant